PAY-PER-CLICK (PPC) Management
Digital Success Institute helps clients manage their PPC campaigns towards their goals. From Google Ads to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years, we’ve managed millions of Dollars & Indian Rupees of PPC budget, and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results, while providing the ultimate level of transparency
Management Services Offered
Our PPC management program covers the following ad platforms:
What’s Included in Monthly Management?
Our agency’s PPC management services include the following tasks as part of monthly management:
Account Setup Process
When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:
Step 1: Questionnaires
Digital Success Institute prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Step 2: Audit of Current Account
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Digital Success Institute has created a custom PPC account audit process and checklist based on years of analyse accounts. This audit helps us shine light on low-hanging fruit opportunities, as well as points out potential red flags. We break down the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
Step 3: Kickoff Meeting
It’s important to start things off on the right foot. Every new client receives a kick-off meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery, where we review completed questionnaires.
Step 4: Keyword Research
If we’re running a search campaign, our next step is to perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
Step 5: Account Setup or Restructuring
Step 6: Ad Writing
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Digital Success Institute has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
Step 7: Ad Design
If we’re running display campaigns, We will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
Step 8: Landing Page Setup
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Digital Success Institute will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
Step 9: Report Creation
Digital Success Institute creates a custom dashboard report for each client. To start off, Digital Success Institute imports in all historical data, and then we update our main dashboard report every month. Digital Success Institute reports on metrics in plain English. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
Step 10: Weekly Calls/Meetings Scheduled
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.
